More and more, we are realizing how engaged company culture is the key to success for any company. But while we know that employee engagement is essential to corporate growth, lesser understood is how promoting purpose finding among team members is one of the most effective strategies for promoting this engagement.
Defining purpose at work
Finding purpose at work can take on many forms and is different for each individual, but at its core, having a purpose at work means having a set of values that guide your actions and decisions in the workplace. Just as many companies have developed such a set of values, employees must do the same, and when they become connected to the larger mission and vision of the company, the result is a unified vision
Promoting the idea of purpose finding among employees is vitally important to creating an engaged workplace culture, in order to create a unified vision and attract employees who share in that vision. For example, a company focused on sustainability may attract employees who also value sustainability and will make decisions with that in mind. In the end, that not only means that all decisions—small and large—are made according to the values of the organization, but that employees are empowered to flow in accordance with their own values and beliefs. In this way, employees feel more connected to the company and its mission and are more likely to be engaged and motivated to contribute to its success.
The benefits of having a sense of purpose at work
While it’s true that when employees feel connected to a purpose-driven company and understand how their work contributes to the greater good, they are far more likely to be enthusiastic and motivated in their daily tasks, it’s also true that the benefits are far more multi-faceted and can completely revolutionize how team members approach their day-to-day job.
On an emotional level, having a strong sense of purpose helps to give meaning to the day-to-day tasks that can make up a large portion of daily life, and creates a sense of belonging and connection that allows employees to feel more valued and supported in their roles. A strong sense of purpose can also motivate employees to strive for excellence and be more productive in their work.
From a professional perspective, having a sense of purpose can also have tangible benefits. For example, having a clear understanding of what each role is and why it matters can help employees be more focused and effective in their work. In addition, when employees are passionate about their work, they are more likely to put forth the extra effort needed to go above and beyond expectations. The end result of this is exponential; it often leads to higher job satisfaction and improved performance, which then result in a better sense of job security, higher wages, and greater opportunities for advancement within the company.
Studies have shown that when employees have a sense of purpose in their work, they become more engaged and productive. In fact, a study by the New York Times recently showed that employees with a high sense of purpose were more than three times as likely to stay with the company, and were 1.4 times as engaged at work.
Having a sense of purpose at work can increase motivation and drive, as employees feel like their efforts matter. They are also more likely to feel a deeper connection to the organization, providing them with a sense of pride and satisfaction that comes from contributing to something bigger than themselves.
By taking steps to help employees find a sense of purpose in their work, organizations can create a culture of engagement and promote greater workplace productivity and satisfaction. This can benefit both employees and employers, as it can lead to improved organizational performance, increased customer satisfaction, and greater employee retention. Here are a few ways that you—and your employees—can step toward becoming more purpose-focused, both individually and as a single organization:
1. Understand Your Core Values.
One of the first steps to finding your purpose at work is to identify what matters to you. What values do you prioritize in your work and life? Understanding your core values can be a great starting point for discovering your purpose.
2. Make Connections.
Connecting your goals, values, and tasks with the bigger picture of the company’s purpose is essential. Start by connecting your work to the company’s mission and values. Recognize how your actions and decisions directly affect the company’s goals and objectives.
3. Get Inspired.
Look for mentors or other employees who inspire you. Talk to them about their experience in the company, how they stay motivated, and how they find meaning in their work. Consider joining a professional organization, attending conferences or taking classes related to your field.
4. Take On New Projects.
Try new projects outside of your regular duties to learn new skills, challenge yourself, and gain valuable experiences. Taking on additional tasks that are meaningful to you and the company can help you feel more connected to your job and give you a sense of purpose.
5. Reflect & Prioritize.
Reflect on all the ways you contribute to the team and organization. Prioritizing tasks that align with your core values, goals, and purpose can make mundane tasks feel more meaningful and worthwhile.
Finding a sense of purpose at work can take time, but it is an important part of creating an engaged workforce. By understanding your core values, making connections between tasks and goals, getting inspired, taking on new projects, and reflecting and prioritizing tasks, you can take ownership of your work and find more meaning in it. If you’d like to know more about how a focus on purpose can change and grow your organization, L.O.S.T Consulting is here for you. Reach out and schedule a time to discuss your needs and how we can help.